As I drove home today with my wife, I left a crossing close to my home a little more irate now that I found out on Facebook that Apple has decided to “help itself” (without permission) to our Swiss railways clock in iOS 6 (iPads). As a Swiss, therefore, I’ve decided to “harmoniously” let my emotions and views about this be known.
To whom it may concern at Apple, Inc:—
I, David Feng, citizen of the Swiss Confederation, find it disturbing that Apple has decided to use our iconic train station watch in its latest iOS 6 firmware (for iPads). While I as a Swiss am proud that we have more exposure of our classic timepiece, I don’t think this should have happened in a way that Apple decided to “steal” this on its own without obtaining permission.
I don’t work for, and have never worked for, Swiss Federal Railways (or any branch of the Swiss government), so I write to you as a private individual who is Swiss. Nevertheless I have been told at school, from 1st grade through to the recent completion of my PhD in media studies (communication), that if you use someone’s work, you must at least credit the person. As an Assistant Professor / Lecturer now working in Beijing, I think I have a duty to tell this to my fellow students as well.
As a Swiss citizen who loves his country (whilst also appreciating international diversity to its fullest), I think that while it is nice to see more “Swissness” in iOS 6, that Apple would do itself and everyone a much bigger favour if it could avail itself to rightfully use our iconic timepiece. Hereto, I personally think, as an individual, that steps, to be taken, that would eventually give Apple the rightful use to Switzerland’s well-known train station watch, would be appropriate at this moment.
I have been a user of Apple products for 21 years. When I started using Macs in 1991, they were still one-piece Mac Classics running the black-and-white System 6.0.7 operating system. There was no “iPad” of any kind until a mini variant appeared with the Newton. (I still remember these times!) Now I am a happy user — now on my 16th Mac, but unfortunately this happiness has been dampened a little by the recent “stealing” (as Swiss media reports it) of the Swiss railway timepiece classic.
I personally am confident Apple wants to “stay clean”. Neither Apple nor our country, Switzerland, are known as “copycats”. (Unfortunately this cannot be said for the city I am in right now, Beijing!) I find it ironic and also offensive that an “innovative” Apple has decided to copy something from Switzerland, a country also known for innovation, without obtaining permission beforehand.
As an individual, a Swiss citizen, and also a long-time user of Apple products, I personally hope you will do what is needed to solve this issue correctly.
Thank you very much for your kind attention to this issue.
Yours very sincerely